I Built a Music App in Minutes and So Can You

By Eliot Van Buskirk, Evolver.fm

Do you make music? Is it any good? No matter — you, too, can build your own music app in just a few minutes to unleash on an unsuspecting populace.

Conduit Mobile, the app-building company behind the Waka Flocka Flame app and other major-label apps, just made it possible for any musician to create their own music app in minutes using a simple wizard, and it does everything that Conduit’s major-label apps do.

The kicker: You can pay (almost) whatever you want for this, thanks to a pricing-optional Radiohead-style publicity stunt announced Thursday, starting at $1/month in return for unlimited installs.

To find out how Conduit’s artist app builder really worked, I dug up some old MP3s from my solo project, Planet Vegas, and built my own music app this morning.

It only took a few minutes to build the HTML5 version, which is fairly rudimentary in my case, but you can make them more elaborate if you want (see modules to the right). You can try it here.

Want to build a music app even if you don’t know the first thing about coding? Simply select modules from this list and you’re halfway there.

Building my own artist app really couldn’t have been much easier than it was with Conduit. You can include a number of elements: social network feeds, RSS feed, music (of course), tour dates, photos, videos, contact information, reviews, web links, a map and even a link that lets fans call you on the phone, if you dare.

Pick a style, upload a background image and select a color palette. Then it’s time to name your app and fill out a description, and boom, you’re done.

If you have recorded some music and you want your own app, it’s hard to see how this service wouldn’t be worth at least $1 per month. However, we do offer some caveats for those considering it.

First, Conduit doesn’t host any of your band’s large media files for this low price; instead, it relies on your use of outside services to handle most of the stuff in the module. You’ll need to upload your music to SoundCloud, Beatport, your RSS feed or any other location on the internet, and your videos to YouTube, Vimeo, RSS or another internet location. That’s to be expected, considering the cost of hosting large media files for streaming to an unlimited number of users.

Also, your $1 per month or more payment to Conduit only covers the creation of an HTML5 web app, which users can bookmark on their phones and use as they would any other app, replete with an icon on the home screen (if they’re clever enough to figure out how to do that). If you want to turn your creation into an official iOS, Android or Windows Phone app, you’ll need a developer’s account with Apple ($99), Google ($25) or Microsoft ($99) respectively.

Finally, and this is really a nitpick, the app defaults to your Twitter feed upon launch; it would be nice to have the ability to build a fancy splash screen, instead of presenting your fans with a bunch of random news updates right off the bat. But did we mention this only costs a minimum of $1 per month?

Silicon Valley Creating Jobs, But Not for Everyone

Pundits will hash and rehash the impact of today’s jobs report on the president’s chances in November. But it’s the Labor Department’s regional employment figures for June that should unsettle both candidates.

If there’s one talking point Obama and Romeny can agree on, it’s that innovation creates jobs. By one metric, the regional jobs report supports that seemingly no-duh assertion. The metro region that includes Silicon Valley led the country in job growth, posting a 3.8 percent increase compared to the same time last year. San Francisco followed close behind with the second-highest growth rate at 3.6 percent.

Unsurprisingly, tech jobs led the way. Facebook is hiring. Twitter is hiring. Google is hiring. Startups are hiring. Rents in San Francisco have soared as young tech workers compete for scarce real estate. Tech industry boom times create a weird parallel universe effect. Headlines about the nation’s economic stagnation drone on, but in the Bay Area new restaurants selling $9 grilled cheese sandwiches and $10 cocktails seem to open daily.

But the other key measure of the region’s economic well-being undermines the uncritical optimism politicians tend to lavish on tech. In Silicon Valley, this nation-leading hub of economic vitality and job creation, the unemployment rate in June was 8.8 percent, an increase of nearly half a percent from May, and well above the national average. To be sure, the current rate is a big improvement compared to June of last year, when 10.2 percent of the region’s labor force was out of work. But shouldn’t a place as exceptional as Silicon Valley be able to do better than that? Shouldn’t such an engine of economic vitality stand out more in its prosperity compared to the rest of the United States?

In the definitive annual report on the state of Silicon Valley’s economy, the Silicon Valley Index, researchers earlier this year found that jobs for highly educated workers abound. Average incomes are on the rise, fueled by hot competition for talent among mobile, internet, social media and cloud-computing companies. Yet the Index also found that median incomes have fallen, and more students are receiving free or reduced-price lunches — a standard measure of economic hardship. In other words, as some workers make notably more money, more workers are making less. Today, many of them are still not finding work at all. As I’ve written about before, tech’s trickle-down effect looks weak on the local level. The industry creates jobs for some, but not for all.

Academics have nicknamed this phenomenon the “hollowing out” of the U.S. economy. Highly skilled, highly educated workers do increasingly well in an increasingly specialized economy driven by knowledge work. Their prosperity feeds demand for low-paying service work. But when tech companies grow, they no longer create the kind of medium-skilled, middle-class jobs they did in the past. Facebook doesn’t need factory workers.

“You can have companies doing well and you can have all this startup activity, but it no longer means lots of jobs,” said Russell Hancock, president of Joint Ventures, which publishes the Silicon Valley Index. “That’s the reality, and it’s going to be that way from here on out. You don’t need all the people you used to need.”

Hancock tells Wired he believes the hollowing out of Silicon Valley reflects not a temporary condition but a basic structural change. The shakeout has just started, he says, as newer tech companies seek to stay lean and nimble and old-school Valley companies try to look more like the new ones. Companies don’t seek the talent that’s closest to home — they seek the best people in the world, wherever they may live. We all need to view ourselves as startups in this new economy, which means a willingness to reinvent ourselves, Hancock says.

But as anyone in Silicon Valley knows, startups fail fast and often. It’s the winners who make headlines. The losers simply fade into the dustbin of history.

“We used to have an economy that had absorption capacity. It could provide opportunities for the whole,” Hancock says. “Now we have an economy that’s brutal, an economy that only rewards people at the high end. The rest I don’t know. I don’t know what’s going to happen.”

• BY MARCUS WOHLSEN